| SKU Code | Potential Gain (€) | Retailers | WD | Quadrant Distribution | 🔴 Red | % Red Retailers | Total Vol | Total NR (€) | Total GM (€) | Avg TI%GS | Avg NR/unit | Avg GM%NR | NR/unit min ITA | NR/unit min EU | Retailers < min ITA | Retailers < min EU |
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Bubble Chart & Tables
Period 1 Analysis
Period 2 Analysis
P1 Outliers (Outside display limits)
P2 Outliers (Outside display limits)
High COGS & Low NR/Unit
Good NR/Unit but High COGS
Optimal Performance
Good Margin but Low NR/Unit
Trend Comparison (Period 1 vs Period 2)
Tolerance Thresholds (±):
| Retailer | WD | Vol (Units) P1 | Vol (Units) P2 | Δ Vol | NR abs (€) P1 | NR abs (€) P2 | Δ NR abs | GM abs (€) P1 | GM abs (€) P2 | Δ GM abs | NR/unit P1 | NR/unit P2 | Δ NR/unit | GM%NR P1 | GM%NR P2 | Δ GM%NR |
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SKU Detail & Target Simulation
Products
Retailers
What-If Simulator — Impact of Target Adjustments
TOTALS
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0
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KPIs
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Selected Period
Opportunities & Pricing Actions
Update Database
Upload or update database Excel files (Trade, Falcon, P&L, Mapping)
Include volumes ≤ 0
Include or exclude records with zero or negative volumes in views and aggregations
Excluded
ABSOLUTE TOTALS
0
€ 0
€ 0
€ 0
€ 0
€ 0
WEIGHTED AVERAGES & MARGINS
€ 0.00
0.0%
€ 0.00
€ 0.00
0.0%
€ 0.00
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| Retailer | Retail Group | WD | Volumes | Gross Sales (€) | GS/unit (€) | Trade Inv. (€) | TI % GS | Net Revenue (€) | NR/unit (€) | COGS (€) | COGS/unit (€) | Gross Margin (€) | GM % NR | GM/unit (€) |
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